Anyone who wants to start a new business is confronted with a variety of different questions. These range from very pragmatic questions such as “What do I have to do to formally set up a company and e.g. open a bank account for it?” to fundamental questions such as “Is my idea any good? Does it already exist?”, "How big is my market?" and ”Given my idea, which competitors am I actually up against?” And, and, and... The list of questions goes on and on. But before I embark on the